Case Studies
Every engagement follows the A³ Framework™ — Assess, Align, Automate. Here's what that looks like in practice.
Industrial Manufacturing
A rotating equipment manufacturer serving renewable energy, industrial, and OEM markets was invisible to its highest-value buyers. Long, complex sales cycles were being managed on instinct rather than data.
The work: Sector-specific go-to-market repositioning, Salesforce CRM architecture, HubSpot lifecycle automation, restructured trade presence, and executive KPI dashboards that aligned sales forecasting with leadership.
Trade show lead capture rose 28%, segmentation improved 35%, and conversion efficiency climbed 22% — because the entire revenue engine finally worked from one source of truth.
Growth-Stage B2B
A growth-stage company targeting B2B buyers across industrial, SaaS, and technical categories had outgrown its brand — and its pipeline had plateaued with it.
The work: Complete repositioning and rebrand, multi-channel campaign architecture spanning digital, content, paid, and email, and demand generation infrastructure across SEO, SEM, and lifecycle programs — all tied to pipeline creation goals.
Attribution models and KPI dashboards gave the executive team a clear line of sight from budget to channel to closed revenue — turning marketing from a cost center into a growth system.
AI-Enabled Revenue Operations
Marketing teams lose hours every week to manual work: content production, lead routing, segmentation, CRM hygiene. The tools to fix it exist — but bolting AI onto a broken process just automates the chaos.
The work: Designed and deployed AI automation workflows using Claude, Manus, and Gemini, integrated directly with HubSpot and Salesforce. Change management was built into the rollout so the team adopted the systems instead of working around them.
AI-enabled CRM, lead-routing, and segmentation systems accelerated content production and enabled personalization that would have been impossible to staff manually.
Every engagement starts with an assessment — a clear-eyed look at your revenue engine and where it's leaking.
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