About
Fractional CMO · Marketing Audit & Revenue Systems · B2B Growth
The Story
I'm a fractional CMO for founder-led B2B companies. Every engagement starts the same way — with a full audit of your marketing: your people, process, data, pipeline, and the systems meant to tie them to revenue. Then I build and lead the plan that fixes what the audit surfaces.
Where AI and automation earn their place, I wire them in — but as one tool inside the system, not the headline. The work is predictable revenue, shorter sales cycles, and marketing operations that hold up when you look away — as a trusted advisor to CEOs and executive teams scaling from early traction to sustained growth.
I spent the better part of my career building marketing operations inside other companies — as a fractional CMO, senior consultant, and the person called in when marketing wasn't working and nobody could figure out why.
What I kept seeing, over and over: even good strategies stalled, because nobody built the system behind them. Consultants delivered decks. Agencies ran campaigns. AI tools got bought and abandoned. And the team kept doing everything manually.
That gap is why I founded ARC FLOW.
ARC FLOW is a boutique consultancy that partners with founder-led, mid-market B2B companies to audit, design, and build the marketing system — then embeds it, AI and automation included, and gets their teams to actually use it. We don't hand off a roadmap and disappear. We build the full system, manage the change, and stay until it runs.
Our work sits at the intersection of three disciplines most firms treat separately: marketing strategy, systems and automation, and change management. That combination is what makes transformations stick.
If you lead a B2B company and your marketing feels like it's running on gut feel, manual effort, and good intentions — I'd love to talk.
Based in Texas · Serving B2B companies nationally
Book a strategy conversation — you'll leave with a clearer picture of your revenue engine, whether we work together or not.
Email Tori